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Jezebel Changes Name and Certification

jezebel-j-logo-kosher-nyc-sohoSince it’s opening, Jezebel has faced many untrue rumors, mainly that it isn’t really kosher. Kosher diners have also taken issue with the name that is meant to be after a decades-old movie, but for most, it conjured up the biblical Israelite queen accused of being promiscous, thus an odd name for a kosher institution.

Due to these issues, Jezebel’s ownership has decided to rename itself “J Soho” which will allow them to keep their “J” logo. They are also changing their certification to the Orthodox Union (OU), a world renowned symbol of kashrut, that will be put them in the mainstream with kosher diners. They will also no longer serve non-mevushal wine.

Jezebel_movie-poster

We reviewed the restaurant a few weeks back and found the experience to be the most unique of any kosher restaurant in the NYC area.

Jezebel decided that these changes were the best decisions for the restaurant and their kosher keeping clientele. Only time will tell how these changes will affect the restaurant.

About the author

Dani Klein

Dani Klein is the founder of YeahThatsKosher, is passionate about global travel, good kosher food / restaurants, social media & the web, technology, digital marketing, and spending time with his friends & family.

Dani has an MBA in Marketing and works in the Social Media Marketing field for a large media agency.