Almost ten thousand athletes from all over the world and Israel are converging on Jerusalem, Israel on Friday, March 25th, to participate in the first ever Jerusalem Marathon; these runners are redefining the term Aliya L’Regel.
Hydration and muscle fuel are an important part of endurance and performance during an event like this. High performance energy gels are a popular option for runners and cyclists.
We found two great options for Kosher athletes:
1. Challenge, an Israeli company that is a sponsor of the Jerusalem Marathon, is widely sold all over Israel. They’re hoping to expand their international availability in the near future.
2. Gu Energy is a San Francisco based enterprise, certified by K-ORC, (Orthodox Rabbinical Council of San Francisco).
Please note, Gu Energy is NOT related to another San Francisco based sport performance enhancement company, the now defunct BALCO.