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“Petite Shell”: Rugelach Cafe Opening on UES in NYC

Rugelach-Petite-Shell-UES-kosher-nycFinally, a kosher eatery dedicated to rugelach. Petite Shell is a new kosher cafe opening on January 14th on New York’s Upper East Side that is reinventing the rugelach experience alongside the perfect cup of joe.

The rugelach (or as they are calling them “petite shells”) will be entirely handmade, and will feature creative flavors such as 100% pure Piemonte Nutella; White Chocolate Granny Smith Apple; Bleu Cheese Pear; Feta Kalamata Olives; Farmer’s Cheese Raspberry, and Barriloche’s Dulce de Leche.  They created a special recipe to combine the qualities of flaky laminated dough while keeping the addictive density of true rugelach.

Everything in this eatery is dairy and is Kosher under the supervision of Rabbi Melhlman of Congregation Ohav Shalom on the UWS. The restaurant’s food & drink are not Pas Yisroel / Cholov Yisroel.

Interior Mockup

The cafe also plans on utilizing the most sophisticated and modern techniques to brew their coffee including brewing the freshest coffee grinds on their “Steampunk” machine, as well as ice coffee options: coffee slowly dripped overnight in Japanese Cold Brew towers and Coffee On Tap, the perfect “draft” American ice coffee featuring a powerful extraction of flavor and caffeine.

Petite Shell’s coffee is roasted exclusively by Forty Weight Coffee Roasters, a boutique, artisinal coffee outfit in Ithaca, NY.

Petite Shell is open from 7AM – 10PM on Sunday through Thursday and 7AM – 11PM on Friday & Saturday.

About the author

Dani Klein

Dani Klein founded YeahThatsKosher in 2008 as a global kosher restaurant & travel resource for the Jewish community.

He is passionate about traveling the world, good kosher food / restaurants, social media & the web, technology, hiking, strategy games, and spending time with his friends & family.


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  • Is this eatery Cholov/Pas Yisroel as well? Closed on Shabbos?
    I request again that you include Cholov/Pas Yisroel info as well as just the Hechsher. Many people need that.
    Thank you.

  • Bad writing. You are mixing singular and plural. “Rugelach” is plural. (The singular is “rugel” or “rugela'”). You cannot say “Finally, a kosher eatery dedicated to the rugelach.” (You could say “dedicated to rugelach”). You cannot say ” keeping the addictive density of a true rugelach.” (You could say either “of true rugelach” or “of a true rugela”.)

  • Reason to open seven days a week: So we goyem who love Rugelach and good coffee, and maybe have a secular Jewish wife, can enjoy these yummy treats. Oh yes, and survival of new business. Good luck, cannot wait to try it!