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Small Business Saturday: Consider this a Free Dinner on Motzei Shabbat when Using Your AMEX Card

For the second straight year, American Express is running its Small Business Saturday campaign, which encourages Americans to shop at small businesses on the Saturday after Thanksgiving (11/26/11) – sandwiched between Black Friday the day before, and 2 days later with Cyber Monday.

Amex is offering incentives for people who have an American Express card to use it on that day at basically any small business (non-chain store) and receive a $25 credit on their monthly statement (when you spend $25 or more). [I believe this is only available in the U.S.]

While I’m obviously not endorsing us to go shopping on Shabbat, we will have plenty of time to take advantage of this Motzei Shabbat as it gets dark early. Last year, I took advantage of this and basically got a free / subsidized dinner. You can use this credit at nearly all kosher restaurants – except perhaps the remaining kosher Subways which may be considered a chain restaurant despite being a franchise.

In order to take advantage of this promotion, you’ll need to sync your AMEX card (any card) by clicking here. It’s a very quick process and well worth it. You don’t need to print anything out or show any coupons. The credit is automatically placed on your statement.

Who is going to argue against a free dinner?

Comment below and let us know what you plan on doing with the $25 credit!

[Full Disclosure: I am an employee at American Express. All views published here are my own and do not necessarily reflect that of the company.]

About the author

Dani Klein

Dani Klein is the founder of YeahThatsKosher, is passionate about global travel, good kosher food / restaurants, social media & the web, technology, digital marketing, and spending time with his friends & family.

Dani has an MBA in Marketing and works in the Social Media Marketing field for a large media agency.


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  • You can also use it to give Tzdakah to a charity of your choice who is participating.  That is how I used the program last year.  I was able to give double the amount I had planned courtesy of American Express