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Kosher Restaurants at NYC Restaurant Week 2013

nyc-restaurant-week-2013-kosherIt should come as no surprise, but once again, there are no kosher restaurants participating in the NYC Restaurant Week (3 weeks really) sponsored by American Express, starting July 22nd ending August 16th.

NO KOSHER RESTAURANTS ARE PARTICIPATING

last wrote about this last summer, and nothing has changed.

 

Here’s my theory:

Restaurant Week requires restaurants to offer 3-course prix fixe meals for $25 lunches and $38 dinners. While these prices mean that non-kosher fancy restaurants will likely not make much of a profit during this time period, they will be able to give diners a fancy experience at a reasonable cost. For kosher restaurants, since the overhead of kosher food and certification is higher, margins are lower, and for them to offer prices this low for a 3 course meal, they will undoubtedly take a loss.

Can you imagine getting a 3 course dinner at Le Marais, Prime Grill, J Soho, Abigael’s, Mike’s Bistro, etc. for $38 per person? Of course not! They would be taking heavy losses.

Hence why no kosher restaurant could ever participate given these terms.

 

What do you think is the reason behind the lack of kosher restaurants participating in Restaurant Week? Comment below. Would love to hear other theories.

 

About the author

Dani Klein

Dani Klein is the founder of YeahThatsKosher, is passionate about global travel, good kosher food / restaurants, social media & the web, technology, digital marketing, and spending time with his friends & family.

Dani has an MBA in Marketing and works in the Social Media Marketing field for a large media agency.

12 Comments

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  • I keep forgetting to talk to the restaurants about this or at least I find out too late to do anything about it each year. I’ll ask them why the don’t participate. I wonder if they’ve said no, or just never been approached. And your theory of the upscale places might ring true but not for the mid level places, which tells me they haven’t been approached or haven’t been properly sold on it. Let’s do something about this for next year but early on.

      • If the price is higher, so they don’t lose money, they could bother for the same reasons the non-kosher restaurants do it. Maybe people who hadn’t eaten there before would go for the 3 course prix fixe meal, realize the food is amazing and go back often. Really, I want them to do it so I can write about it. I work for a Jewish magazine and always want to include restaurant week, but there are no kosher restaurants to write about.