Miami’s late-night kosher sandwich obsession has made the jump north. Holy Toast, the pressed-sandwich brand that built a following across Surfside and Wynwood, opened its first Brooklyn location this week, planting itself on the Avenue U kosher corridor. The move gives the tri-state a taste of a concept that has been drawing crowds down south, and it lands in a neighborhood that has been hungry for more late-night meat options.
A Miami Brand Lands in Brooklyn
Holy Toast made its name in South Florida with a tight, high-volume menu built entirely around one idea: the 11-inch pressed sandwich, stacked with premium cold cuts and griddled to order. The brand leaned into extended hours from the start, running late into the night at both Miami-area shops and turning the pressed sandwich into an after-hours staple. We covered the brand’s Wynwood opening back in January, and Brooklyn marks the first time the concept has left Florida. A Teaneck location is next, giving New Jersey its own outpost soon.
What the Ten Toasts Deliver
The menu is anchored by the Ten Toasts, a fixed lineup of signature builds that each run 11 inches and carry 5.5 ounces of cold cuts. The Holy BLT is the headline act, a kosher take on the classic built with crispy beef facon, garlic aioli, Holy Sauce, tomato, pickles, and onion. The Holy Merguez brings North African spiced sausage into the mix, the Holy Brisket loads up on slow-cooked beef, and the Holy Schnitz works a breaded cutlet into the press. Rounding out the ten are the Holy Toast, Holy Spicy, Holy Truffle, Holy Honey, Holy Fit, and Holy Nishnush, each layered with a mix of meats like beef shoulder, roast beef, salami, smoked turkey, and Mexican turkey, then finished with house sauces that include chipotle aioli, truffle aioli, honey mustard, and the brand’s 10/10 Sauce.
Build Your Own Pressed Sandwich
For diners who want to steer their own order, Holy Toast runs a build-your-own format: pick two cold cuts, two special sauces, and one classic sauce, then add extras before it goes into the press. The kitchen also puts out a set of Holy Sides, including its Holy Fries, plus combo options that pair a toast with fries and a drink. It is a streamlined operation designed for speed and volume, which is exactly what makes it work as a grab-and-go and late-night spot rather than a sit-down destination.
The Avenue U Location
Brooklyn’s Holy Toast sits on the Avenue U corridor in Gravesend, one of the borough’s densest kosher strips and a hub for the Sephardic and broader Orthodox community. The stretch already carries strong daytime foot traffic and a well-established roster of kosher storefronts, but a pressed-meat concept with the brand’s late-hours DNA fills a gap that the strip has long felt after dark. For families along Ocean Parkway, Kings Highway, and the surrounding blocks, it adds a fast, hearty option within easy reach.
Holy Toast is located at 628 Avenue U, Brooklyn, NY. Confirm current hours directly at the location. Holy Toast’s Miami locations operate under Kosher Miami (KM), the Vaad HaKashrus of Miami-Dade, as a glatt kosher meat establishment. Confirm the Brooklyn location’s supervising hashgacha directly before dining.
Coming Soon: Holy Toast is opening on Harding Ave. in Surfside, FL.
Looking for kosher restaurants near you? Download the KosherNearMe app at YeahThatsKosher.com/app.
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