Earlier today, via their Facebook page, the kosher food truck Grill On Wheels called it quits, ending their short run (1.5 years) serving mediocre kosher food in NYC. The truck typically camped out in Midtown on W46th st. down the block from Moshe’s Falafel, which has been there for years.
Kosher business owners learn pretty quickly that you need to be really on your game to make it in NYC.
G.O.W. just didn’t have it.